How to write Pinterest Pin Titles and Descriptions That Get You Noticed

This article was created in partnership with Pinterest.

When it comes to content on Pinterest, you need photos and videos that inspire and motivate your audience to take action.

Pinterest is a visual search engine. People search on Pinterest, and Pinterest uses your Pin titles and Pin descriptions to learn what your Pins are about.

Before Pinterest can show your content to your audience, you need well-written Pin titles and Pin descriptions. This will help you get better results and increase your visibility.

If you want people to save your Pins and visit your website, it’s important to optimize your Pin titles and Pin descriptions. In this article I will explain why Pinterest Pin titles and Pin descriptions are important, how to write them and what not to do.

Good Pin titles and Pin descriptions make your Pins stand out. They also ensure more engagement, increase your reach and website traffic.

Pin titles are shown directly below Pins in the Pinterest Home Feed and search results. This way, people can read what your Pins are about and it makes them curious to find out more.

You can compare a Pin title with the headline in a newspaper or the first line of a post on Instagram or LinkedIn. It says something about the content of your post.

The same goes for Pinterest, where the Pin title tells you about the topic of the Pin. Your title should immediately grab the reader’s attention.

The Pin description gives you the opportunity to tell people about your product, service or article.

Clear titles and Pin descriptions increase the chance that your Pins will be shown to the right audience. This way you not only reach a larger audience but also increase the chance that people will visit your website.

An important part of your Pinterest marketing strategy is using keywords. Pinterest is not only an inspiration platform but also a visual search engine.

People use words and short phrases in the Pinterest search bar to describe what they are looking for.

To effectively reach these users, it’s beneficial to incorporate these search terms as keywords in your Pin titles and descriptions. By aligning your content with the actual language your audience uses, you enhance the discoverability of your Pins.

This means studying and understanding popular search trends and terms in your niche, and then integrating them naturally into your content. Doing so not only aligns with Pinterest’s search algorithm but also increases the likelihood that your Pins will appear in relevant search results, thus improving your visibility and engagement on the platform.

That is why it is important to add Pin titles and Pin descriptions that contain keywords.

This way you help Pinterest users find your content, products and services. You also give Pinterest a signal to learn more about your content.

This contributes to the discoverability and visibility of your content and your brand on Pinterest.

A great way to find trending and popular Pinterest keywords for your Pin titles and descriptions is Pinterest Trends. A few times a week I visit trends.pinterest.com to see what’s trending on Pinterest.

I look at different trends, for example seasonal trends and monthly trends. You can even discover trends in other regions and countries.

This proactive approach allows me to incorporate vital keywords into my Pins and inspires fresh ideas for creating new content. However, it’s essential to ensure that the keywords and trends you choose are relevant to your content and resonate with your audience’s interests.

This way I stay informed, I can use important keywords in my content and discover new ideas for creating new content.

By aligning trending keywords with your audience’s needs and preferences, you can enhance engagement and the impact of your Pinterest Pin titles and descriptions.

That’s why Pinterest Trends is an important tool for me in finding keywords.

When writing Pinterest Pin titles, there are a few things you should pay attention to:

• The number of characters is limited to 100 characters. You should use at least 40 characters in your Pin title.
• Write catchy Pin titles that give people a reason to stop scrolling and make them curious to click on your Pin.
• Describe the content of your Pin and add relevant (long-tail) keywords.
• Add your main keywords within the first 30 characters of your Pin title. This will ensure that the most important part of your Pin title appears below your Pin in the Pinterest feed.

Just like writing clear Pinterest Pin titles, there are a few things to keep in mind when writing Pin descriptions:

• You can use up to 800 characters in Pin descriptions. Make sure to always use at least 100 characters to give context to your Pins.
• Write a strong Pin description and include relevant keywords. Add keywords and search terms at the beginning of the description. This increases the chances of your content being seen and clicked.
• Use the Pin description to let your audience and Pinterest know what the content is about and what they can expect when they click through to your website. Describe it in a pleasant, readable way that grabs your audience’s attention.
• Try adding a call to action in the description. This can motivate people to take action and help you generate traffic to your website.

Don’t add hashtags or emojis, they have no function in Pin titles.

Don’t fill Pin descriptions with keywords and hashtags or information that isn’t relevant to your content. Talking about what you did yesterday isn’t a good strategy. Instead, talk about how your product or service can help people.

Make sure you use the most important keywords to reach the right audience.

Don’t leave Pin descriptions blank. How do people know what your Pin is about and how can they read and see more on your website? Help people and tell them more about your products and services.

Don’t add keywords that you made up yourself or that don’t make sense. Saving Pins to a board with your campaign name or a name that is too generic (for example: New Collection) won’t help your content get found.

The Pin description gives you the opportunity to tell people about your product, service or article. You want to make them curious to read more. By adding a call-to-action in a Pin description, you motivate people to take action:

CTAs

Pinterest Pin titles and descriptions are important features that help your Pinterest audience learn more about your content.

You don’t need to write new texts for content on Pinterest. Use texts from your website and add keywords and possibly a call to action.

If you’re going to use Pinterest for your business or blog, it might seem like a lot. That’s why it’s a good idea to do some research on important or trending keywords before you start creating Pins.

I save different search terms for different topics in a spreadsheet so I always have them handy when writing Pin titles and Pin descriptions.

I hope this article gives you some clarity and helps you improve your results on Pinterest.

• Get your free Pinterest experts marketing guide
• The power of Pinterest advertising – Ask the experts [blog]
• Discover popular Pinterest Trends
• How to get started on Pinterest – Ask the experts [blog]