Pinterest marketing 2025 strategies

The single best way for me to stay up to date is to use the platform regularly as a user and as a Pinterest Manager.

I get so much out of just seeing client accounts in action with various industries.

In 2024, I was invited to be part of a new Pinterest educator program where I get a lot of insights on what is happening on the platform with the ability to test them out sometimes too.

A few of my other favorite ways is by attending Pinterest events that they put on, reading their newsletter, consuming the Pinterest Create content and hearing things within our communities online.

If there is a specific demographic you’re looking to attract, go and see how they’re creating and talking about your product, industry, niche.

Use their language without taking it too far and try to be approachable.

A more detailed answer would be this… too many companies are not using Pinterest and when they do they do it haphazardly.

Create boards the same way you would organize your website and pin your content to those boards.

Share your products, landing pages and blog posts. If you have a podcast or YouTube channel share that content too.

Park your content on Pinterest so it’s ready to be found when your audience is searching.

If you’re not there your competitors will just scoop those customers up.

In 2025, I’m helping brands grow through my work in the Pinterest educator program as well as continuing to share insights and tips on YouTube and in my paid membership group.

We help creators and businesses of all sizes through done for you or do it yourself opportunities and we look forward to helping you make the most of Pinterest!

By running A/B tests and analyzing performance data from campaigns, and networking with marketers.

High-quality pins that showcase creativity and actionable ideas—like tutorials, mood boards, or aspirational images—perform well. Aligning content with seasonal trends and telling a compelling brand story create deeper connections.

Authenticity, diversity, and addressing niche interests resonate strongly on Pinterest’s inspiration-driven platform.

With advancements in AI (with Performance+ for example) and predictive analytics, brands can offer hyper-personalized recommendations to users.

Features like shoppable pins will drive seamless discovery and purchase experiences.

I optimize ad creatives to align with user intent and trends, constantly testing formats like statics Pins and video ads. By analyzing real-time campaign data and focusing on performance insights, I ensure brands achieve scalable ROI and sustainable growth on the platform.

Curiosity and passion are essential for staying ahead – some changes might happen even weeks before Pinterest formally announces them.

Daily use of Pinterest, both personally and professionally, offers valuable insights.

I pay a lot of attention to every detail: Never close a pop-up on Pinterest without reading it, you might miss an important update.

Style guides, user-generated content, and blog posts work particularly well on this platform.

Creativity is critical.

For instance, we transformed a pin with a plain white background and a 5% engagement rate by adding a colorful background and a clear title.

The result? Engagement skyrocketed to 26.7%!

These small yet thoughtful adjustments can make a significant impact.

They are relaxed, exploring content they love because the Pinterest algorithm is the absolute best. So I guess this is the place brands want to be.

Brands can inspire users and position themselves as a trusted source of ideas and solutions.

Pinterest’s outstanding algorithm ensures that the right content reaches the right audience, making it a powerful tool for nurturing trust and loyalty.

In 2025, we will focus on addressing the key gap where Pinterest results, where English content often dominates, even when users search in Spanish or Italian.

Our goal is to bring more latin brands and creators to the platform, empowering them to trust their content and confidently share it on Pinterest to reach new audiences.

We will provide education on the unique aspects of Pinterest, equipping brands, agencies, freelancers, and coaches with the knowledge and tools to create effective, visually compelling content for their audiences.

Additionally, I make it a point to do a quick Pinterest news check every day and spend time exploring the platform regularly.

It’s the best way to spot trends and see what’s new!

Share ideas, solutions, or products that feel meaningful and actionable, something that makes them think, ‘I need to try this!’

It’s all about offering value in a way that sparks curiosity.

Folks on Pinterest are actively looking for ideas, products, and inspiration. Getting your brand seen by these people is more than just exposure, it’s about meeting them in their moment of discovery and planning. Plus, Pinterest can be a powerhouse for driving traffic to your website and, ultimately, boosting sales.

Plus, we’re excited about the potential of the new PerformancePlus AI-driven campaigns which have been delivering promising results, so we’ll definitely be exploring and testing more of those next year.

Our team runs education reports where we set up Google alerts, follow the Pinterest business newsletter, check out the Pinterest for Business community forum, and check in with Pinterest trends.

As business owners, we’re in our content or products every day, but our buyers aren’t.

Leverage Pinterest images that inspire them to want to click and learn more and create that ah-ha moment.

First, exposure through traffic. While everyone is overwhelmed with TikTok and Instagram views Pinterest can provide actual conversions and people coming to your website.

Second, respite from the fatigue of Instagram and TikTok. It feels like everyone is so burned out on pleasing the algorithms over there.

I find Pinterest to be a safe haven as well as a place where you can get new customers who aren’t on those other platforms.

We’re huge fans of where the paid advertising is going so we hope to leverage that even more for companies looking to increase sales.

I always start there – that paired with my eye for patterns, gaps and opportunities allows me to stay up to date with changes.

It is absolutely essential in 2024 and going into 2025 having an open mind towards social and experimenting.

Pay attention to what’s happening across socials, social listening and creating content that your audience actually wants has never been more important.

Inspire with original content that provides inspiration and solutions – we don’t need another link to a product with no context!

I also feel that Pinterest helps improve the overall content marketing for most brands who take it seriously which will have ripple effects on all of their marketing.

It allows brands to get more out of their long form content which is what all marketing trends are pointing to. Brands will continue to be inspired by case studies, real results and their ability to grow using Pinterest.

Weekly or bi-weekly calls with Pinterest reps help get an insider insight.

But sometimes changes happen on the fly without warning, so it’s up to you to test what works. Use your gut.

Create visually captivating and inspiring content that resonates with your target audience.

Keep a positive tone. Spark visuals that capture the essence of your product and also make the viewer feel good.

And just like every preceding year, Pinterest reaches people in a shopping mentality: benefit from their willingness to discover new brands.

We provide in-depth analytics and video-shared walkthrough campaign insights so that brands can market on Pinterest with confidence and success.

I regularly visit Pinterest Trends, Pinterest Predicts and the Pinterest Community platform and learn a lot from Pinterest Best Practices and Success Stories of brands.

I keep in touch with other Pinterest managers and receive interesting updates from my contact person at Pinterest.

Why not tell a story and show how your products or services can be used?

Use Pinterest Analytics and create engaging content that people want to see and share it on social media and Pinterest.

Pinterest will continue to be the best way for brands to inspire and connect with their audience and drive website traffic in 2025.

Pinterest is where people go when they’re overwhelmed and need a distraction from Instagram and TikTok.

It’s a positive place to escape from disruptive ads, algorithms, and negative posts and comments.

With the right strategy, keywords, content, patience and consistency, brands can benefit from Pinterest in 2025 and:

• Increase brand awareness
• Connect with your audience
• Get more clicks to your website
• Be present on the most positive website
• Increase sales, sign ups, downloads, etc.
• Pins/boards can show up in Google search
• Your Pinterest content is evergreen content

I help brands that don’t have the time, desire or knowledge to set up and manage their Pinterest account themselves.

I continue to help and support marketing agencies and marketing teams of Home Decor brands with a tailor-made strategy, so that they can get the most out of Pinterest.