How to get started on Pinterest – Ask the experts

In Finland, many people think that Pinterest is like a social media site, and they don’t realize its’ potential as a visual search engine.

And before you do anything else do keyword research on the platform using the Pinterest search bar so that you know what keywords to use on the pins.

After you have created some sort of routine or workflow with the pin creation you can start implementing more advanced strategies and tactics.

I see two things that might hinder businesses to get results from Pinterest.

1. They have not done proper keyword research, and don’t know what keywords to use and where.
2. Businesses quit too early. If they don’t see results after a few months of using Pinterest they think that it’s useless and not working for their business or niche.

Pinterest usually takes time and patience is the key component for great results.

I will continue to better my systems and processes also the next year.

Start with what you already have for content. If you make content for Tiktok or IG Reels, you have the foundation for some fantastic Idea Pins and accompanying static Pins.

When you’re creating new content, think about what might be uniquely appealing to Pinterest users, who are likely to take action rather than to simply consume the content.

I’ll never forget the man who told me (at Social Media Marketing World) that he didn’t use Pinterest because it wasn’t a good fit for his business.

His business? Travel. Sigh.

I’m happy to see the new monetization options though and may dabble in that again at some point.

When it comes to creating content for a search based platform you should really consider how people are searching for your content.

For example, you create day in the life content for your TikTok account showcasing making a smoothie for breakfast. You can take that same video and edit it slightly differently to showcase the smoothie making process and ingredients involved then keyword it for people searching for that smoothie recipe.

Now you have one video for 2 different platforms. Think about it from someone just finding out they have a problem (boring breakfasts) to finding the solution (smoothies for breakfast).

The majority of people aren’t ready to buy when they find you so therefore all of your content being sales related is going to drive people to your competitors.

If it works well on TikTok and then Pinterest why not start at the source.

It’s a visual search engine! The visual aspect brings to life the ideas and inspiration people are searching for when planning their special life moments. It also continues to be a safe and positive space on the internet, which is refreshing.

Your content also lasts much longer on Pinterest in comparison to other platforms, which is amazing.

I would also use the Trends Tool to gather inspiration for what your audience is interested in, and when certain keywords are peaking. Another great tip is to plan on being consistent, and giving the platform time to “work”.

I think business owners think that it “doesn’t work” when they don’t see results in the first few months. Once businesses do gain traction though, it’s a compound effect that can be amazing.

1. Just get started, if you don’t make the move to just do it, you won’t experience the power of Pinterest!
2. Be consistent in how you use the platform! Pinterest will reward consistency!
3. Just have fun with it! Pinterest is a fun and positive place so don’t get too caught up in the numbers.

Pinterest is a top-of-funnel search engine, too often I see business owners simply publishing Pins for their products or services without nurturing their audience first.

Users on Pinterest want to be inspired, so make sure you also include content that will do that also.

Next year I definitely won’t be comparing my business to anyone else’s.

So that was the first day I used but not for me but for my client business. Later after 3 years, I utilised Pinterest for my business to grow from 0 to 1M in about 90 days with all strategies and pins which I learnt in 3 years!

Pinterest is a whole different social media ball game. If you want to produce viral content on Pinterest, you need to start by creating extremely visually appealing content.

1. Make sure your graphic is a 2:3 ratio
2. Have a really catchy headline
3. Use San Fonts (Normal fonts rather than fancy or cursive fonts)

Check whether the website is spammy with only links? Are the Pins good with their size, colour, fonts and headlines? It’s hard! You’re new to Pinterest, and you’re told to be consistent and pin multiple pins throughout the day.

Tried using Lens on Pinterest to spy my competitors! So much to learn and applied those into my day to day strategy which helped on attracting more link clicks.

Start Pinning. Notice what you enjoy sharing and keep your ideal customer at the center of your content – forget the numbers for now and just start playing.

I predict we will see a return to focussing on strong original content and leave trending sounds behind us.

I was pretty quiet this past year with my young family so had less time to be doing all the things. Excited for 2023.

After a while, I noticed that more and more Pinterest users were visiting my website because other users were saving content from my website to Pinterest. From that moment on I started using Pinterest for my website and helped others set up and manage their Pinterest account.

Pinterest is the perfect place to inspire and connect with your audience who are searching for your products. I love the fact that content on Pinterest lasts longer than content shared on social media.

1. Think about what you want to share on Pinterest and how you can inspire your audience.
2. Be clear about your topics and make it relatable to your business and website.
3. Do your keyword research on Pinterest and add relevant keywords to your content.
4. Create idea pins, add video pins and static pins that link to your website.
5. Use Pinterest Trends tool, Pinterest Predicts and Pinterest Analytics to inspire you for creating new content for Pinterest and your website.
6. Reuse existing content such as Instagram Reels, TikTok videos and YouTube shorts and save them to Pinterest.
7. Create multiple Pins for your blog posts, newsletter and freebees.

They see and use Pinterest as a social media platform and that is not the way to get results. Pinterest is a visual search engine!

Picking up blogging again and create more idea pins and inspiring video pins.

Building and expanding my team, improving processes and methods regarding Pinterest management clients and my Pinterest coaching and training.